| dc.description.abstract | Micro, Small and Medium Enterprises (MSMEs) in
Kenya face many unique challenges such as reluctance by
commercial banks to meet their financial needs like payment and
transactional services. The main purpose of this study was to
establish the relationship between mobile financial services and
mobile commerce services on performance of MSMEs in Kenya,
in Kitengela, Kajiado County. The study was anchored on
Technology, Organization and Environment (TOE) Framework
and supported by Actor Network Theory (ANT) theory. The
study employed descriptive research design. The target
population was 817 formally registered MSMEs in Kitengela
Town dealing in trade, services and manufacturing. The study
employed Fisher Model to come up with sample size of 261. The
study relied on primary data which was collected using
questionnaires. Quantitative data was presented in frequency
tables and figures while quantitative data was presented in prose
form. The study result shows that mobile financial and mobile
commerce services with R2
=0.488 which means that around 49%
of the performance of MSMEs in Kitengela town is influenced by
mobile financial and mobile commerce services.
Mobile finance and mobile commerce services had a significant
positive linear relationship of R=0.699 between mobile finance
and mobile commerce services on the performance of MSMEs in
Kitengela, Kajiado County. The results also indicated that the
overall influence of mobile finance and mobile commerce
services on performance of MSMEs in Kitengela, Kajiado
County was significant (F =191.918, p < 0.05). The study result
shows that there was linear relationship between mobile financial
services and mobile commerce services on performance of
MSMEs in Kitengela, Kajiado County. The study recommends
that mobile money service providers should identify platforms
capable of minimal delays and fast responses to increase
adoption rates across the country | en_US |
