| 000 | 01736nam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | ASIN007710918X | ||
| 003 | Ost | ||
| 005 | 20100803042108.0 | ||
| 008 | 100803s2006 xxu eng d | ||
| 020 | _a007710918X | ||
| 020 | _a9780077109189 | ||
| 040 | _cKIM | ||
| 090 |
_c2483 _d2189 |
||
| 100 | 1 | _aJobber, David. | |
| 245 | 1 | 0 |
_aFoundations of marketing / _cDavid Jobber. |
| 250 | _a2nd ed. | ||
| 260 |
_aLondon: _bMcGraw Hill Higher Education, _c2006. |
||
| 300 |
_a384 p. ; _c27 cm. |
||
| 500 | _aPaperback. | ||
| 520 | _a"Foundations of Marketing, 2/e" is a thorough, up-to-date and exciting introductory textbook that's ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire. | ||
| 650 | 4 | _aBusiness, Accounting & Vocational: Textbooks & Study Guides. | |
| 650 | 4 | _aSales & marketing. | |
| 650 | 4 | _aBusiness & Economics / Marketing / General. | |
| 700 | 1 | _aFahy, John. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/007710918X/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=007710918X |
| 942 |
_cBOOK _jHF 5415.13 .J63 2006 |
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| 999 |
_c933 _d933 |
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