| 000 | 01752nam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | ASIN1412934311 | ||
| 003 | Ost | ||
| 005 | 20100413031012.0 | ||
| 008 | 100413s2008 xxu eng d | ||
| 020 |
_a1412934311 _c$55.95 |
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| 020 | _a9781412934312 | ||
| 040 | _cKIM | ||
| 050 |
_aHF 5415.32 _b.E27 2008 |
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| 082 | 0 | 4 | _a658.8342 |
| 090 |
_c1124 _d880 |
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| 100 | 1 | _aEast, Professor Robert. | |
| 245 | 1 | 0 |
_aConsumer behaviour : _bapplications in marketing / _cProfessor Robert East. |
| 260 |
_aLondon: _bSage Publications Ltd, _c2008. |
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| 300 |
_a344 p. ; _c25 cm. |
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| 520 | _aUntil now Masters and MBA students have been under-served by books on consumer behaviour. Written by a trusted and respected academic this book includes the psychological and social issues that students cover on their course along with exploration of more quantitative approaches to marketing research and `evidence based' marketing solutions. Readers are supported by pedagogical features such as thought-provoking mini-cases drawn from international sources and accompanying exercises that will draw out key ideas and help consolidate their learning. A website to support the book has an Instructor's Manual that offers PowerPoint slides and answers to the mini cases exercises. | ||
| 650 | 4 | _aConsumer Behavior. | |
| 700 | 1 | _aWright, Malcolm. | |
| 700 | 1 | _aVanhuele, Professor Marc. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/1412934311/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=1412934311 |
| 942 |
_cBOOK _jHF 5415.32 .E27 2008 |
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| 999 |
_c449 _d449 |
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