| 000 | 01299cam a2200313 a 4500 | ||
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| 001 | 4887108 | ||
| 003 | OSt | ||
| 005 | 19951102074628.3 | ||
| 008 | 930312s1993 enka b 001 0 eng | ||
| 010 | _a 93010242 | ||
| 020 |
_a0077077660 : _c£22.95 |
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| 040 |
_aDLC _cDLC _dDLC |
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| 050 | 0 | 0 |
_aHF 5415.126 _b.O96 1993 |
| 082 | 0 | 0 |
_a658.8/4 _220 |
| 100 | 1 |
_aOzimek, John, _d1957- _91561 |
|
| 245 | 1 | 0 |
_aTargeting for success : _ba guide to new techniques for measurement and analysis in database and direct response marketing / _cJohn Ozimek. |
| 260 |
_aLondon ; _aNew York : _bMcGraw-Hill Book Co., _cc1993. |
||
| 300 |
_axiv, 268 p. : _bill. ; _c24 cm. |
||
| 490 | 1 | _aMcGraw-Hill marketing for professionals series | |
| 504 | _aIncludes bibliographical references (p. [262]-263) and index. | ||
| 650 | 0 |
_aDirect marketing. _91537 |
|
| 650 | 0 |
_aDatabase marketing. _91562 |
|
| 650 | 0 |
_aMarketing _xManagement. |
|
| 830 | 0 |
_aMcGraw-Hill marketing for professionals. _91563 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
_2ddc _cBOOK |
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_c3251 _d3251 |
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