000			01792cam a2200277 a 4500
001			000032026723
003			Ost
005			20050923 .0
008			050901s2005 enk b 001 0 eng
010			_a 2005274319
020			_a1844800016
040			_aCaBVAS _beng _cCaBVAS
050	0	0	_aHF5415.13 _b.B565 2005
090			_c737 _d564
100	1		_aBlythe, Jim.
245	1	0	_aBusiness-to-business marketing management : _ba global perspective / _cJim Blythe, Alan Zimmerman.
250			_a1st ed.
260			_aLondon : _bThomson Learning, _cc2005.
300			_axviii, 403 p. : _bill. ; _c28 cm.
504			_aIncludes bibliographical references and index.
505	0		_a1. Introduction to business-to-business marketing -- 2. How business organizations buy -- 3. Strategic planning for global business markets -- 4. Market research and information systems -- 5. Segmentation, targeting and positioning -- 6. Market entry tactics -- 7. Product strategy and product development -- 8. Services for business markets -- 9. Pricing in business markets -- 10. Supply-chain management -- 11. Managing distribution channels -- 12. Business-to-business marketing communications -- 13. Customer relationships and key-account management -- 14. Sales promotion, exhibitions and trade fairs -- 15. Corporate reputation management -- 16. Marketing planning, implementation and control -- 17. Organizing for maximum effectiveness -- 18. Ethical considerations for business marketers -- 19. The future of business marketing.
650		0	_aMarketing _xManagement.
700	1		_aZimmerman, Alan S., _d1942-
942			_cBOOK
999			_c314 _d314