000			02973nam a2200529 a 4500
001			ASIN0071409351
003			Ost
005			20100413061024.0
008			100413s2002 xxu eng d
020			_a0071409351 _c$36.95
020			_a9780071409353
040			_cKIM
082	0	4	_a658.812
090			_c1262 _d1018
100	1		_aFreeland, John.
245	1	4	_aThe ultimate crm handbook : _bstrategies and concepts for building enduring customer loyalty and profitability / _cJohn Freeland.
250			_a1st ed.
260			_a[S.l.] : _bMcGraw-Hill, _c2002.
300			_a304 p. ; _c23 cm.
500			_aHardcover.
520			_asA hands-on guidebook from Accenture for building a globally responsive, customer-driven enterprise As the dust settles from the most recent round of CRM projects, companies are increasingly finding that their efforts havenot delivered anticipated benefits. In The Ultimate CRM Handbook , influential thought leaders from Accenture discuss why CRM has failed to live up to expectations and what companies can do to improve the bottom-line return on CRM investments. More than 30 chapters and in-depth case studies on many leading companies give managers and senior executives alike the high-level perspective needed to build lasting, profitable bonds with their customers. They also provide techniques companies can use to: Establish more effective interactions with their customers Build lasting brand loyalty Dramatically improve the efficiency of their sales, marketing, and customer service operations.
650		4	_aCustomer services.
650		4	_aManagement & management techniques.
650		4	_aBusiness & Economics.
650		4	_aBusiness / Economics / Finance.
650		4	_aBusiness/Economics.
650		4	_aBUSINESS & ECONOMICS / Entrepreneurship.
650		4	_aBusiness & Economics / Customer Service.
650		4	_aBusiness & Economics / Management.
650		4	_aBusiness & Economics / Marketing / General.
650		4	_aCustomer Relations.
650		4	_aCustomer Service.
650		4	_aEntrepreneurship.
650		4	_aMarketing - General.
650		4	_aManagement - General.
650		4	_aBrand name products.
650		4	_aBranding (Marketing)
650		4	_aCustomer loyalty.
650		4	_aManagement.
650		4	_aMarketing.
650		4	_aManagement Techniques.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0071409351/chopaconline-20
856	4	0	_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071409351
942			_cBOOK _jHF 5415.5 .U48 2003
999			_c2676 _d2676