000			02179nam a2200325 a 4500
001			ASIN0077114159
003			Ost
005			20100414083810.0
008			100414s2006 xxu eng d
020			_a0077114159
020			_a9780077114152
040			_cKIM
050			_aHF 5415 _b.J63 2007
100	1		_aJobber, David.
245	1	0	_aPrinciples and practice of marketing / _cDavid Jobber.
250			_a5th ed.
260			_aLondon : _bMcGraw Hill Higher Education, _c2007.
300			_a976 p. ; _c26 cm.
500			_aPaperback.
520			_a"Principles & Practice of Marketing, 5th edition" is the ultimate learning resource for all marketing students, demonstrating the essential marketing principles in an accessible and relevant manner. With its established authority and reputation, the new edition of this best-selling textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level. The fifth edition continues to lead the marketing field with new coverage on emerging topics led by contemporary practice and informed by recent research.
650		4	_aMarketing.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0077114159/chopaconline-20
856	4	0	_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0077114159
942			_cBOOK _2lcc
999			_c2116 _d2116