000			02730nam a2200493 a 4500
001			ASIN0273706748
003			Ost
005			20100809082706.0
008			100809s2007 xxu eng d
020			_a0273706748 _c$161.33
020			_a9780273706748
040			_cKIM
082	0	4	_a380
090			_c2754 _d2458
100	1		_aRanchhod, Ashok.
245	1	0	_aMarketing strategies : _ba contemporary approach / _cAshok Ranchhod.
250			_a2nd ed.
260			_aHarlow, England: _bPrentice Hall, _c2007.
300			_a440 p. ; _c25 cm.
490	1		_a2nd edition.
500			_aPaperback.
520			_aTaking a modern European perspective, Marketing Strategies examines marketing from different angles an order to create a broader understanding of the discipline. A radical and dynamic approach to the subject is taken, in that there is no discussion of the traditional 4 'P's, as strategies are company-specific. Instead the author integrates five of the main contemporary factors that affect marketing in the 21st century: Globalisation, the Impact of Technology, Ethics, Market Orientation and Sustainability. Marketing Strategies is suitable for upper level courses in BA marketing modules such as marketing strategy, marketing management, as well as students studying for an MBA and a Business Studies course.
650		4	_aBusiness/Economics.
650		4	_aManagement & Business: General.
650		4	_aMarketing.
650		4	_aMarketing Research.
650		4	_aMarket research.
650		4	_aResearch methods: general.
650		4	_aSales & marketing.
650		4	_aBusiness / Economics / Finance.
650		4	_aBusiness & Economics.
650		4	_aMarketing - Research.
650		4	_aBusiness & Economics / Marketing / General.
650		4	_aMarketing - General.
700	1		_aGurau, Calin.
830		0	_a2nd edition.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0273706748/chopaconline-20
856	4	0	_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0273706748
942			_cBOOK _jHF 5415.13 .R36 2007
999			_c1784 _d1784