| 000 | 01272nam a2200205 a 4500 | ||
|---|---|---|---|
| 001 | ASIN0131018612 | ||
| 005 | 20111011033420.0 | ||
| 008 | 111011s2003 xxu eng d | ||
| 020 |
_a0131018612 (hardcover) _c$124.00 |
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| 020 | _a9780131018617 (hardcover) | ||
| 082 | 0 | 4 | _a658.8 |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aPrinciples of marketing, 10th edition / _cPhilip Kotler, Gary Armstrong. |
| 250 | _a10th ed. | ||
| 260 |
_a[S.l.] : _bPrentice Hall, _c2003. |
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| 300 |
_a768 p. ; _c28 cm. |
||
| 520 | _aFor the Principles of Marketing course. Ranked the #1 selling introductory marketing text, Kotler and Armstrong's Principles of Marketing provides an authoritative and practical introduction to marketing. The Tenth Edition is organized around a managing customer relationships framework that is introduced in the first two chapters, and then built upon throughout the book. Real world applications appear in every chapter and every vignette is new or has been updated. The text is complemented by an extensive ancillary package, from all new videos on VHS, online, and DVD to a new Presentation Manager CD-ROM for instructors. | ||
| 700 | 1 | _aArmstrong, Gary. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0131018612/chopaconline-20 |
| 999 |
_c11452 _d11452 |
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