000			02226nam a2200301 a 4500
001			ASIN0130351342
003			OSt
005			20110915043146.0
008			110915s2002 xxu eng d
020			_a0130351342 (paperback) _c$110.00
020			_a9780130351340 (paperback)
040			_cKim
050			_aHF 5415.35 _b.S65 2002
082	0	4	_a658.8002373
100	1		_aSolomon, Michael R. _91633
245	1	0	_aMarketing : _breal people, real choices / _cMichael R. Solomon, Elnora Stuart.
250			_a3nd ed.
260	e	w	_a NJersey: _bPrentice Hall, _c2002.
300			_a615 p. ; _c28 cm.
490	1		_a3rd edition.
520			_aFor undergraduate courses in Principles of Marketing. Why do students love this book? This is the only book that makes marketing REAL to them by using real people-real marketers. Like most introductory books, all fundamental marketing concepts are covered with an emphasis on emerging topics, but this is the only book where students get up close and personal with real marketers. In each chapter, students learn marketing fundamentals plus explore a particular challenge that a real marketer has faced, see the choices available, find out what other marketers suggest, and discover the choice made-and the results of this choice. This is marketing on the front lines-from a personal, not a company, perspective. This is not a book that sees as its mission getting students to memorize key terms. It's a book that is conversational and lively, that helps students think like real marketers. The authors developed the Third Edition and its teaching resource package with extensive input and ideas from instructors, students, and marketing professionals from around the world.
700	1		_aStuart, Elnora. _914107
830		0	_a3rd edition. _91590
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0130351342/chopaconline-20
942			_2ddc _cBOOK
999			_c11038 _d11038