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Marketing strategy : planning and implementation / Orville C., Jr. Walker.

By: Contributor(s): Material type: TextTextSeries: Irwin series in marketing, 2nd edPublication details: [S.l.] : Richard D Irwin, 1995.Edition: 2nd edDescription: 416 p. ; 24 cmISBN:
  • 0256136920
  • 9780256136920
Subject(s): DDC classification:
  • 658.802
Online resources: Summary: This text focuses on product-market entry-level strategy, examining the content of specific strategies appropriate for difference market and competitive situations, as well as the organizational and managerial issues involved in implementing those strategies. Real-wprld examples are used to illustrate concepts and procedures and demonstrate their practical significance. The text comes bound with GAMR, a Global Allocation Marketing Resources simulation. This edition includes a chapter on international issues.
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Holdings
Item type Current library Call number Copy number Status Barcode
Books The MUA Library South C campus - Open Collection HF 5415.13 .W35 1995 (Browse shelf(Opens below)) 1 Available 2003-0438
Books The MUA Library South C campus - Open Collection HF 5415.13 .W35 1995 (Browse shelf(Opens below)) 2 Available 2003-0437

Paperback.

This text focuses on product-market entry-level strategy, examining the content of specific strategies appropriate for difference market and competitive situations, as well as the organizational and managerial issues involved in implementing those strategies. Real-wprld examples are used to illustrate concepts and procedures and demonstrate their practical significance. The text comes bound with GAMR, a Global Allocation Marketing Resources simulation. This edition includes a chapter on international issues.

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