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Marketing strategy : planning and implementation / Orville C., Jr. Walker. by Series: Irwin series in marketing, 2nd ed
Edition: 2nd ed.
Material type: Text Text; Format: print
Publication details: [S.l.] : Richard D Irwin, 1995
Online resources:
Availability: Items available for loan: The MUA Library South C campus (2)Call number: HF 5415.13 .W35 1995, ...
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Marketing strategy : a decision-focused approach / Orville C., Jr. Walker. by
Edition: 7th Revised edition ed.
Material type: Text Text; Format: print
Publication details: [S.l.] : McGraw-Hill Higher Education, 2010
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Availability: Items available for loan: KISAJU MAIN CAMPUS (1)Call number: HF 5415.13 .W36 2011. The MUA Library South C campus (2)Call number: HF 5415.13 .W36 2011, ...
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