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Don't just relate-- advocate! : a blueprint for profit in the era of customer power / Glen Urban.

By: Material type: TextTextPublication details: Upper Saddle River, New Jersey : Wharton School Pub., c2005.Description: xvi, 234 p. : ill. ; 24 cmISBN:
  • 0131913611 (hbk.)
Subject(s): DDC classification:
  • 658.812
LOC classification:
  • HF5415.5 .U73 2005
Contents:
Now is the time to advocate for your customers -- The Internet creates customer power -- The balance of push and trust is shifting -- Customer power is all around you -- Theory A : the new paradigm -- Where are you positioned on the trust dimensions? -- Is advocacy for you? -- Tools for advocacy -- Questions and answers about customer advocacy -- Moving to advocacy -- The advocacy imperative.
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Holdings
Item type Current library Call number Status Date due Barcode
Books The MUA Library South C campus - Open Collection HF 5415.5 .U73 2005 (Browse shelf(Opens below)) Checked out to Georgina NDAWA (1000306) 15/02/2013 2008-3876

Includes bibliographical references and index.

Now is the time to advocate for your customers -- The Internet creates customer power -- The balance of push and trust is shifting -- Customer power is all around you -- Theory A : the new paradigm -- Where are you positioned on the trust dimensions? -- Is advocacy for you? -- Tools for advocacy -- Questions and answers about customer advocacy -- Moving to advocacy -- The advocacy imperative.

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