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International business / Donald A. Ball. : the challenge of global competion

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw Hill/Irwin, 2008.Edition: 11th edDescription: 623 ; 28 cmISBN:
  • 007110089X
  • 9780071100892
Subject(s): Online resources: Summary: This continues to be the textbook of choice for instructors who want comprehensive coverage. A broad range of topics is dealt with, to show students the steps a business must take to go global. As the ultimate reference for the international business student, the book incorporates global examples with the worldview vignettes within the chapter. Moreover, this text does not limit its focus to huge multi-national corporations. Smaller firms are highlighted within each chapter in the Mini-MNEs boxed examples.
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books KISAJU MAIN CAMPUS - Open Collection STACK 2 HD 62.4 .I58 2008 (Browse shelf(Opens below)) 2 Available 2008-1709
Books KISAJU MAIN CAMPUS - Open Collection STACK 2 HD 62.4 .I58 2008 (Browse shelf(Opens below)) 3 Available 2008-1710
Books KISAJU MAIN CAMPUS - Open Collection STACK 2 HD 62.4 .I58 2008 (Browse shelf(Opens below)) Available 2008-0378
Books The MUA Library South C campus - Open Collection STACK 2 HD 62.4 .I58 2008 (Browse shelf(Opens below)) 1 Available 2008-0379

Paperback.

This continues to be the textbook of choice for instructors who want comprehensive coverage. A broad range of topics is dealt with, to show students the steps a business must take to go global. As the ultimate reference for the international business student, the book incorporates global examples with the worldview vignettes within the chapter. Moreover, this text does not limit its focus to huge multi-national corporations. Smaller firms are highlighted within each chapter in the Mini-MNEs boxed examples.

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