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Strategic marketing for nonprofit organizations / Alan R. Andreasen & Philip Kotler.

By: Material type: TextTextPublication details: [S.l.] : Prentice Hall, 2004.Edition: 6th edDescription: 1 v. (unpaged) ; 24 cmISBN:
  • 8120322592
  • 9788120322592
Online resources: Summary: This sixth edition of an already well established text on nonprofit marketing maintains its unique behavioral focus and offers a powerful framework to understand how marketing is-and ought to be-used in the nonprofit environment.
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Item type Current library Call number Status Barcode
Books The MUA Library South C campus - Open Collection HF 5415 .K68 1995 (Browse shelf(Opens below)) Available 2001-0269

Paperback.

This sixth edition of an already well established text on nonprofit marketing maintains its unique behavioral focus and offers a powerful framework to understand how marketing is-and ought to be-used in the nonprofit environment.

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