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Marketing management and strategy / Peter Doyle and Philip Stern.

By: Contributor(s): Material type: TextTextPublication details: Harlow, England ; New York : Financial Times Prentice Hall, 2006.Edition: 4th edDescription: xii, 446 p. : col. ill. ; 27 cmISBN:
  • 0273693980
  • 9780273693987
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF 5415.13 .D753 2006 .D753 2006
Other classification:
  • 85.40
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Holdings
Item type Current library Call number Copy number Status Barcode
Books The MUA Library South C campus - Open Collection HF 5415.13 .D69 2006 (Browse shelf(Opens below)) 1 Available 2008-5595
Books The MUA Library South C campus - Open Collection HF 5415.13 .D69 2006 (Browse shelf(Opens below)) 2 Available 2008-5596
Books The MUA Library South C campus - Open Collection HF 5415.13 .D69 2006 (Browse shelf(Opens below)) 3 Available 2008-5598
Books The MUA Library South C campus - Open Collection HF 5415.13 .D69 2006 (Browse shelf(Opens below)) 4 Available 2008-5599
Books The MUA Library South C campus - Open Collection HF 5415.13 .D69 2006 (Browse shelf(Opens below)) 5 Available 2008-5600

Includes bibliographical references (p. 427-434) and indexes.

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