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International business / Donald A. Ball.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw Hill Higher Education, 2010.Edition: 12th edDescription: 681p. 28 cmISBN:
  • 9780070171503
  • 0070171505
Subject(s): LOC classification:
  • HD 62.4 .I58 2010
Online resources: Summary: This continues to be the textbook of choice for instructors who want comprehensive coverage. A broad range of topics is dealt with, to show students the steps a business must take to go global. As the ultimate reference for the international business student, the book incorporates global examples with the worldview vignettes within the chapter. Moreover, this text does not limit its focus to huge multi-national corporations. Smaller firms are highlighted within each chapter in the Mini-MNEs boxed examples.
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Holdings
Item type Current library Collection Call number Status Barcode
Books KISAJU MAIN CAMPUS - Open Collection STACK 2 HD 62.4 .I58 2010 (Browse shelf(Opens below)) Available 2011-3931
Books The MUA Library South C campus - Open Collection STACK 2 HD 62.4 .I58 2010 (Browse shelf(Opens below)) Available 2011-3932

Paperback.

This continues to be the textbook of choice for instructors who want comprehensive coverage. A broad range of topics is dealt with, to show students the steps a business must take to go global. As the ultimate reference for the international business student, the book incorporates global examples with the worldview vignettes within the chapter. Moreover, this text does not limit its focus to huge multi-national corporations. Smaller firms are highlighted within each chapter in the Mini-MNEs boxed examples.

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