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Introduction to mass communication : Media literacy and culture. Stanley J. Baran.

By: Material type: TextTextPublication details: Boston : McGraw-Hill Companies, 2005.Edition: 4th edDescription: 608 p. ; 27 cmISBN:
  • 0072981237
  • 9780072981230
Subject(s): DDC classification:
  • 302.23
Online resources: Summary: This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.
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Item type Current library Call number Status Barcode
Books The MUA Library South C campus - Open Collection P 90 .B37 2001 (Browse shelf(Opens below)) Available 2012-0557

Paperback.

This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.

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