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Consumers / Eric J Arnould.

By: Contributor(s): Material type: TextTextPublication details: [BOSTON] : McGraw-Hill/Irwin, 2004.Edition: 2nd edDescription: 896 p. ; 26 cmISBN:
  • 0072537140
  • 9780072537147
Subject(s): DDC classification:
  • 658.8342
LOC classification:
  • HF 5415.32 .A76 2002
Online resources: Summary: Consumers, 2/e, by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. Consumers is praised as the most current text in the field in the areas of technology, research, and illustrative examples.
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Holdings
Item type Current library Call number Copy number Status Barcode
Books KISAJU MAIN CAMPUS - Open Collection HF 5415.32 .A76 2007 (Browse shelf(Opens below)) 10 Available 2007-1213
Books KISAJU MAIN CAMPUS - Open Collection HF 5415.32 .A76 2007 (Browse shelf(Opens below)) 11 Available 2007-1005
Books KISAJU MAIN CAMPUS - Open Collection HF 5415.32 .A76 2007 (Browse shelf(Opens below)) 12 Available 2007-1008
Books KISAJU MAIN CAMPUS - Open Collection HF 5415.32 .A76 2007 (Browse shelf(Opens below)) 14 Available 2007-1004
Books The MUA Library South C campus - Open Collection HF 5415.32 .A76 2007 (Browse shelf(Opens below)) 8 Available 2007-1003
Books The MUA Library South C campus - Open Collection HF 5415.32 .A76 2007 (Browse shelf(Opens below)) 9 Available 2007-1007
Books The MUA Library South C campus - Open Collection HF 5415.32 .A76 2007 (Browse shelf(Opens below)) 13 Available 2007-1006

Hardcover.

Consumers, 2/e, by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. Consumers is praised as the most current text in the field in the areas of technology, research, and illustrative examples.

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