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Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner.

By: Contributor(s): Material type: TextTextSeries: Mcgraw hill/irwin series in marketingPublication details: Boston: McGraw-Hill/Irwin, 2009.Edition: 4th edDescription: 720 p. ; 26 cmISBN:
  • 9780071263436
  • 9780072865783
Subject(s): DDC classification:
  • 658.8
LOC classification:
  • HF 5415  .D89 2009
Online resources: Summary: This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
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Holdings
Item type Current library Call number Status Barcode
Books The MUA Library South C campus - Open Collection HF 5415 .D89 2009 (Browse shelf(Opens below)) Available 2011-3053
Books The MUA Library South C campus - Open Collection HF 5415 .D89 2009 (Browse shelf(Opens below)) Available 2011-3054
Books The MUA Library South C campus - Open Collection HF 5415 .D89 2009 (Browse shelf(Opens below)) Available 2011-3055
Books The MUA Library South C campus - Open Collection HF 5415 .D89 2009 (Browse shelf(Opens below)) Available 2011-3056
Books The MUA Library South C campus - Open Collection HF 5415 .D89 2009 (Browse shelf(Opens below)) Available 2011-3057
Books The MUA Library South C campus - Open Collection HF 5415 .D89 2009 (Browse shelf(Opens below)) Available 2011-3058

Hardcover.

This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

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