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Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis.

By: Material type: TextTextPublication details: Thousand Oaks, Calif. : Sage Publications, c2004.Description: 203 p. : ill. ; 24 cmISBN:
  • 8178293706
Subject(s): DDC classification:
  • 659.1 22
LOC classification:
  • HF 5283 .T45 2004
Online resources:
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Includes bibliographical references and index.

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