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Advertising / Mike F. Weigold, William F. Arens.

By: Contributor(s): Material type: TextTextPublication details: NY Mc Graw Hill 2021Edition: Fourth editionDescription: xiii, 458 pages : color illustrations, maps ; 28 cmISBN:
  • 9781260381894
  • 9781260598223
Subject(s): DDC classification:
  • 659.1 23
LOC classification:
  • HF5821 .A74 2021
Summary: " Added an opening paragraph describing chapter coverage (in all chapters). A new vignette focused on Shakira's Activa ad. Updated the section that uses Coke to demonstrate the benefits of branding. Updated the timetable of advertising history. Simplified the historical eras to focus on five: early age, industrial age, golden age, postindustrial age, and global interactive age. Updated the references to Internet tools that enhance teamwork"--
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Holdings
Item type Current library Call number Status Barcode
Books The MUA Library South C campus - Open Collection HF5821 .A74 2021 (Browse shelf(Opens below)) Available 2023-0106
Books The MUA Library South C campus - Open Collection HF5821 .A74 2021 (Browse shelf(Opens below)) Available 2023-0105

Previously published: Dubuque : McGraw-Hill Education, [2018] under title: M.

Includes bibliographical references and index.

" Added an opening paragraph describing chapter coverage (in all chapters). A new vignette focused on Shakira's Activa ad. Updated the section that uses Coke to demonstrate the benefits of branding. Updated the timetable of advertising history. Simplified the historical eras to focus on five: early age, industrial age, golden age, postindustrial age, and global interactive age. Updated the references to Internet tools that enhance teamwork"--

Ages 18+ McGraw-Hill Education

Grades 10-12 McGraw-Hill Education

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