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Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1988.Edition: 3rd edDescription: xvi, 427 p. : ill. (some col.) ; 25 cmISBN:
  • 0070489297 :
Subject(s): DDC classification:
  • 658.8 19
LOC classification:
  • HF 5415.13 .G84 1988
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Holdings
Item type Current library Call number Status Barcode
Books The MUA Library South C campus - Open Collection HF 5415.13 .G84 1988 (Browse shelf(Opens below)) Available 1992-0225

Includes bibliographies and index.

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