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Mastering public relations / Anthony Davis.

By: Material type: TextTextPublication details: New York : Palgrave Macmillan, 2004.Description: 232 p. ; 24 cmISBN:
  • 1403907838
  • 9781403907837
Subject(s): DDC classification:
  • 659
Online resources: Summary: "Mastering Public Relations" takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice. The second edition has been revised throughout to include expanded sections on the history of PR, the use of the Internet for PR, the PR occupation and the future development of PR practice. It also contains more PR theory, extra case studies, and fully updated references and examples for a comprehensive introduction to this field.
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books The MUA Library South C campus - Open Collection STACK 2 HD 59 .D38 2004 (Browse shelf(Opens below)) 1 Available 2008-3030
Books The MUA Library South C campus - Open Collection STACK 2 HD 59 .D38 2004 (Browse shelf(Opens below)) Available 2008-3031

Paperback.

"Mastering Public Relations" takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice. The second edition has been revised throughout to include expanded sections on the history of PR, the use of the Internet for PR, the PR occupation and the future development of PR practice. It also contains more PR theory, extra case studies, and fully updated references and examples for a comprehensive introduction to this field.

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