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Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud.

By: Contributor(s): Material type: TextTextPublication details: Harlow, England ; New York : FT Prentice Hall, 2008.Edition: 4th edDescription: xviii, 614 p. : ill. ; 25 cmISBN:
  • 9780273706977 (pbk. : alk. paper)
  • 0273706977 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.8/02 22
LOC classification:
  • HF 5415.127 .H66 2008
Online resources:
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Holdings
Item type Current library Call number Status Barcode
Books The MUA Library South C campus - Open Collection HF 5415.127 .H66 2008 (Browse shelf(Opens below)) Available 2009-3078

Includes bibliographical references (p. 572-598) and index.

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