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Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing / John Ozimek. by Series: McGraw-Hill marketing for professionals
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill Book Co., c1993
Availability: Items available for loan: The MUA Library South C campus (1)Call number: HF 5415.126 .O96 1993.
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The customer loyalty solution [electronic resource] : what works and what doesn't in customer loyalty programs / by Arthur Middleton Hughes. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : McGraw-Hill, [2003]
Availability: Items available for reference: ONLINE RESOURCE: Not for loan (1)Call number: HF5415.126 .H8423 2003eb.