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Readings in basic marketing / edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz.

Contributor(s): Material type: TextTextPublication details: Homewood, Ill. : R.D. Irwin, 1981.Edition: 3rd edDescription: ix, 607 p. : ill. ; 25 cmISBN:
  • 0256025355 (pbk.)
Subject(s): DDC classification:
  • 658.8 19
LOC classification:
  • HF 5415 .R83 1981
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