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Essentials of marketing research / William G. Zikmund, Barry J. Babin.

By: Contributor(s): Material type: TextTextSeries: With qualtrics cardPublication details: [S.l.] : South-Western College Pub, 2009.Edition: 4th edDescription: 456 p. ; 28 cmISBN:
  • 1439047545 (paperback)
  • 9781439047545 (paperback)
DDC classification:
  • 658.83
LOC classification:
  • HF 5415.2 .Z55 2010
Online resources: Summary: Marketing Research deals with the design, collection, analysis, and reporting of data relevant to a firm's current and future needs. The trend in Marketing Research, aside from using the Internet to quickly capture marketing data, is the focus on the marketing research student as a manager of marketing research and not actually a practitioner of marketing research. This course is typically found in 4-year and MBA programs, and is taught out of the marketing department.
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Item type Current library Call number Status Barcode
Books The MUA Library South C campus - Open Collection HF 5415.2 .Z55 2010 (Browse shelf(Opens below)) Available 2011-3724

Marketing Research deals with the design, collection, analysis, and reporting of data relevant to a firm's current and future needs. The trend in Marketing Research, aside from using the Internet to quickly capture marketing data, is the focus on the marketing research student as a manager of marketing research and not actually a practitioner of marketing research. This course is typically found in 4-year and MBA programs, and is taught out of the marketing department.

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