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1.
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Airline marketing and management / Stephen Shaw.
by Shaw, Stephen, 1950-. Edition: 3rd ed.Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: London : Pitman, 1990Availability: Items available for loan: The MUA Library South C campus [Call number: HE 9781 .S33 1990] (2).
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2.
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Analysis for marketing planning / Donald R. Lehmann.
by Lehmann, Donald R | Winer, Russell S. Edition: 7th ed.Material type: Book; Format:
print
Publisher: Boston : McGraw Hill Higher Education, 2008Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .L44 2008] (4).
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3.
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Are books different? : marketing in the book trade / Alison Baverstock.
by Baverstock, Alison. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London : Kogan Page, 1993Availability: Items available for loan: The MUA Library South C campus [Call number: Z 283 .B38 1993] (1).
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4.
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Basic marketing / William D. Perreault Jr.
by Jr., William D. Perreault | Cannon, Joseph P | McCarthy, E. Jerome. Edition: 16th ed.Material type: Book; Format:
print
Publisher: Boston McGraw Hill Higher Education, 2007Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .C36 2007] (1).
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5.
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Basic marketing / William D. Perreault.
by Perreault, William D | McCarthy, E. Jerome | Perreault, Jr., William. Edition: 12th ed.Material type: Book; Format:
print
Publisher: Boston : McGraw Hill/Irwin, 1996Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5415.13 .M33 1996] (2), The MUA Library South C campus [Call number: HF 5415.13 .M33 1996] (2).
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6.
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Basic marketing : William D. Perreault Jr.a marketing strategy planning approach /
by Jr., William D. Perreault | Cannon, Joseph P | McCarthy, E. Jerome. Edition: 17th ed.Material type: Book; Format:
print
Publisher: Boston : McGraw Hill Higher Education, 2009Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .P47 2009] (5).
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7.
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Basic marketing : William D. Perreault.a marketing strategy planning approach /
by Perreault, William D | Cannon, Joseph P., Ph.D | McCarthy, E. Jerome. Edition: 16th ed.Material type: Book; Format:
print
Publisher: Boston Irwin/McGraw-Hill, 2008Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5415.13 .P47 2008] (2), The MUA Library South C campus [Call number: HF 5415.13 .P47 2008] (3).
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8.
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Basic marketing : a global-managerial approach / E. Jerome McCarthy.
by McCarthy, E. Jerome | Jr., William D. Perreault. Edition: 11th ed.Material type: Book; Format:
print
Publisher: Boston : McGraw-Hill Inc.,US, 1992Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .M33 1993] (3).
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9.
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Basic marketing research / Gilbert A. Churchill, Jr.
by Churchill, Gilbert A. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Chicago : Dryden Press, 1988Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.2 .C49 1988] (1).
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10.
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Business marketing management / Michael Hutt.
by Hutt, Michael | Speh, Thomas W. Edition: 9th ed.Material type: Book; Format:
print
Publisher: Australia : Thomson Learning, 2007Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .H88 2007] (2).
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11.
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Business marketing strategy : cases, concepts and applications / V. Kasturi Rangan.
by Rangan, V. Kasturi | Shapiro, Benson P | Moriarity, Rowland T., Jr. Material type: Book; Format:
print
Publisher: Chicago : Richard D Irwin, 1994Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .R36 1995] (1).
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12.
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Business-to-business marketing management : a global perspective / Jim Blythe, Alan Zimmerman.
by Blythe, Jim | Zimmerman, Alan S, 1942-. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London : Thomson Learning, c2005Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .B59 2005] (1).
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13.
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Case problems in marketing [by] Kenneth Simmonds [and] David Leighton.
by Simmonds, K. R. (Kenneth R.). Material type: Book; Format:
print
Publisher: [London] Nelson [1973]Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .S56 1973] (1).
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14.
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Competitive marketing / John O'Shaughnessey.
by O'Shaughnessey, John. Edition: 2nd Edition ed.Material type: Book; Format:
print
Publisher: London : Routledge, 1989Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .O78 1988] (1).
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15.
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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.
by Schiffman, Leon G | Kanuk, Leslie Lazar. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1987Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.32 .S35 1997] (1).
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16.
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York: McGraw-Hill/Irwin, c2008Other title: Consumer behavior & marketing strategy.Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.32 .P48 2008] (5).
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17.
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Consumer psychology for marketing / Gordon Foxall.
by Foxall, Gordon | Goldsmith, Ronald E | Brown, Stephen. Edition: 2nd ed.Material type: Book; Format:
print
Publisher: [S.l.] : Cengage Learning Business Press, 1998Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.32 .F69 1998] (1).
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18.
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Consumers / Eric J Arnould.
by Arnould, Eric J | Price, Linda | Zinkhan, George M. Edition: 2nd ed.Material type: Book; Format:
print
Publisher: [BOSTON] : McGraw-Hill/Irwin, 2004Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5415.32 .A76 2007] (2), The MUA Library South C campus [Call number: HF 5415.32 .A76 2007] (5).
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19.
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Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi.
by Simchi-Levi, David | Kaminsky, Philip | Simchi-Levi, Edith. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2008Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: The MUA Library South C campus [Call number: HD 39.5 .S56 2008] (10).
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20.
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The essential personnel sourcebook / Ros Jay.
by Jay, Ros. Material type: Book; Format:
print
Publisher: [S.l.] : Financial Times Prentice Hall, 1996Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5549 .J38 1996] (1).
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21.
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Essentials of marketing research / William R. Dillon, Thomas J. Madden, Neil H. Firtle.
by Dillon, William R | Firtle, Neil H | Madden, Thomas J. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Homewood, IL ; Boston, MA : Irwin, c1993Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.2 .D55 1993] (2).
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22.
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Evaluating public relations : a best practice guide to public relations planning, research and evaluation / Tom Watson and Paul Noble.
by Watson, Tom | Noble, Paul. Edition: 2nd ed.Material type: Book; Format:
print
Publisher: New Delhi : Kogan Page, 2008Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 59 .W38 2008] (1).
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23.
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Exploring direct and customer relationship marketing / Martin Evans
by Evans , Martin | O'Malley, Lisa | Patterson, Maurice. Edition: 2nd ed.Material type: Book; Format:
print
Publisher: [S.l.] : Cengage Learning Business Press, 2004Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.126 .E93 2004] (1).
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24.
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Foundations of marketing / David Jobber.
by Jobber, David | Fahy, John. Edition: 2nd ed.Material type: Book; Format:
print
Publisher: London: McGraw Hill Higher Education, 2006Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .F34 2012] (1).
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25.
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From knowledge management to strategic competence : measuring technological, market and organisational innovation / Editor Joe Tidd.Material type: Book; Literary form:
not fiction
Publisher: London : River Edge, NJ : Imperial College Press World Scientific Publishing Co., distributor, 2000Availability: Items available for loan: The MUA Library South C campus [Call number: HD 30.28 .K66 2000] (1).
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26.
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The fundamentals and practice of marketing / John Wilmshurst.
by Wilmshurst, John | CAM Foundation | Institute of Marketing. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London ; Boston : Butterworth-Heinmann, 1995Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .W55 1995] (4).
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27.
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A guide to successful public relations / Colin Haynes.
by Haynes, Colin. Material type: Book; Format:
print
Publisher: Glenview IL : Scott Foresman Trade, 1989Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 59 .H39 1989] (1).
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28.
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A handbook of advertising techniques / Tony Harrison.
by Harrison, Tony. Material type: Book; Format:
print
Publisher: [S.l.] : Kogan Page Ltd, 1987Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5823 .H37 1987] (2).
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29.
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Hospitality marketing / Neil Wearne ; revised by Alison J. Morrison.
by Wearne, Neil | Morrison, Alison J. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Oxford : Butterworth-Heinemann, 1996Online access: Publisher description | Table of contents Availability: Items available for loan: The MUA Library South C campus [Call number: TX 911.3 .W43 1996] (1).
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30.
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How to build a multi-level money machine : the science of network marketing / Randy Gage.
by Gage, Randy | Inc., Prime Concepts Group. Edition: Second Edition ed.Material type: Book; Format:
print
Publisher: Kansas: Prime Concepts Group Inc, 2001Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.126 .G35 2001] (2).
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31.
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How to hire and develop your next top performer : the five qualities that make salespeople great / Herbert Greenberg.
by Greenberg, Herbert | Greenberg, Herbert. Edition: 2nd ed.Material type: Book; Format:
print
Publisher: New Delhi : Tata McGraw-Hill, 2003Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5439.65 .G74 2003] (2).
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32.
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Industrial market research handbook / Paul Hague.
by Hague, Paul. Edition: 3rd ed.Material type: Book; Format:
print
Publisher: London : Kogan Page, 1992Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.2 .H25 1992] (1).
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33.
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Integrated marketing communications : strategic planning perspectives / Keith J. Tuckwell.
by Tuckwell, Keith J. (Keith John), 1950-. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Toronto : Pearson Prentice Hall, c2005Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.123 .T82 2004] (1).
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34.
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Intellectual property and development : lessons from recent economic research.
by Keith E | Fink, Carsten | . Material type: Book; Format:
print
Publisher: New York : World Bank and Oxford University Press , 2005Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: K 1401 .I55 2004] (1).
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35.
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International marketing / Philip R. Cateora.
by Cateora, Philip R. Edition: 9th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Chicago : Irwin/ McGraw-Hill, c1996Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 1009.5 .C35 1996] (2), The MUA Library South C campus [Call number: HF 1009.5 .C35 1996] (4).
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36.
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International marketing / Vern Terpstra, Ravi Sarathy.
by Terpstra, Vern | Sarathy, Ravi. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Fort Worth : Dryden Press, c2000Availability: Items available for loan: The MUA Library South C campus [Call number: HF 1009.5 .T47 2000] (2).
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37.
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International marketing / Paliwoda, Stanley J.
by Paliwoda, Stanley J | Thomas, Michael J. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi: Viva Books c2002Availability: Items available for loan: The MUA Library South C campus [Call number: HF 1416 .P35 1993] (2).
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38.
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International marketing strategy / Frank Bradley.
by Bradley, Frank, 1942-. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : FT/Prentice Hall, c2005Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 1416 .B72 2005] (2), The MUA Library South C campus [Call number: HF 1416 .B72 2005] (3).
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39.
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Internet marketing : strategy, implementation and practice / Dave Chaffey ... [et al.].
by Chaffey,Dave | Chaffey, Dave, 1963-. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Harlow, England ; New York : Financial Times/Prentice Hall, 2009Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.1265 .I57 2009] (1).
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40.
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Managerial marketing : strategy and cases / Martin L. Bell, Julian W. Vincze.
by Bell, Martin L | Vincze, Julian W. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : Elsevier, c1988Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .B45 1988] (2).
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41.
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Marketing / Dhruv Grewal.
by Grewal, Dhruv | Levy, Michael. Edition: 1st ed.Material type: Book; Format:
print
Publisher: Boston: McGraw-Hill/Irwin, 2008Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .G74 2008] (2).
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42.
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Marketing : the core / Roger A. Kerin.
by Kerin, Roger A. Material type: Book; Format:
print
Publisher: Bosto Irwin/McGraw-Hill, 2007Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .K47 2007] (1).
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43.
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Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter.
by Churchill, Gilbert A | Peter, J. Paul. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Burr Ridge, Ill. : Irwin, c1995Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .C49 1995] (2).
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44.
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Marketing : concepts and strategies / Sally Dibb ... [et al.].
by Dibb, Sally. Edition: 3rd European ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston ; London : Houghton Mifflin, c1997Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .M37 1997] (1).
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45.
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Marketing : an introductory text / Michael J. Baker.
by Baker, Michael John. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Houndmills, Basingstoke, Hampshire : Macmillan Business, 1996Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .B35 1996] (5).
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46.
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Marketing : an introductory text / Martin Christopher and Malcolm McDonald.
by Christopher, Martin | McDonald, Malcolm. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Houndmills, Basingstoke : Macmillan Business, 1995Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .C57 1995] (1).
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47.
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Marketing : an introduction / Gary Armstrong, and Philip Kotler
by Kotler, Philip | Armstrong, Gary. Edition: 9th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London : Pearson Education, 2009Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .K68 2009] (3).
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48.
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Marketing : the core / Roger A. Kerin.
by Kerin, Roger A. Material type: Book; Format:
print
Publisher: Boston : Irwin/McGraw-Hill, 2007Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5415 .K47 2007] (2), The MUA Library South C campus [Call number: HF 5415 .K47 2007] (6).
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49.
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Marketing channels : Bert Rosenbloom.a management view /
by Rosenbloom, Bert. Edition: 6th ed.Material type: Book; Format:
print
Publisher: [S.l.] : Harcourt Brace College Publishers, 1998Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.129 .R67 1999] (1).
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50.
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Marketing communications / Chris Fill.
by Fill, Chris. Edition: 3nd ed.Material type: Book; Format:
print
Publisher: Harlow : Prentice Hall, 2002Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.123 .F55 2002] (1).
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