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1.
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Analysis for marketing planning / Donald R. Lehmann.
by Lehmann, Donald R | Winer, Russell S. Edition: 7th ed.Material type: Book; Format:
print
Publisher: Boston : McGraw Hill Higher Education, 2008Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .L44 2008] (4).
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2.
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Basic marketing / William D. Perreault Jr.
by Jr., William D. Perreault | Cannon, Joseph P | McCarthy, E. Jerome. Edition: 16th ed.Material type: Book; Format:
print
Publisher: Boston McGraw Hill Higher Education, 2007Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .C36 2007] (1).
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3.
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Basic marketing / William D. Perreault.
by Perreault, William D | McCarthy, E. Jerome | Perreault, Jr., William. Edition: 12th ed.Material type: Book; Format:
print
Publisher: Boston : McGraw Hill/Irwin, 1996Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5415.13 .M33 1996] (3), The MUA Library South C campus [Call number: HF 5415.13 .M33 1996] (1).
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4.
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Basic marketing : William D. Perreault Jr.a marketing strategy planning approach /
by Jr., William D. Perreault | Cannon, Joseph P | McCarthy, E. Jerome. Edition: 17th ed.Material type: Book; Format:
print
Publisher: Boston : McGraw Hill Higher Education, 2009Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5415.13 .P47 2009] (2), The MUA Library South C campus [Call number: HF 5415.13 .P47 2009] (3).
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5.
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Basic marketing : William D. Perreault.a marketing strategy planning approach /
by Perreault, William D | Cannon, Joseph P., Ph.D | McCarthy, E. Jerome. Edition: 16th ed.Material type: Book; Format:
print
Publisher: Boston Irwin/McGraw-Hill, 2008Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5415.13 .P47 2008] (3), The MUA Library South C campus [Call number: HF 5415.13 .P47 2008] (2).
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6.
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Basic marketing : a global-managerial approach / E. Jerome McCarthy.
by McCarthy, E. Jerome | Jr., William D. Perreault. Edition: 11th ed.Material type: Book; Format:
print
Publisher: Boston : McGraw-Hill Inc.,US, 1992Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .M33 1993] (3).
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7.
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Competitive marketing / John O'Shaughnessey.
by O'Shaughnessey, John. Edition: 2nd Edition ed.Material type: Book; Format:
print
Publisher: London : Routledge, 1989Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .O78 1988] (1).
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8.
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Consumers / Eric J Arnould.
by Arnould, Eric J | Price, Linda | Zinkhan, George M. Edition: 2nd ed.Material type: Book; Format:
print
Publisher: [BOSTON] : McGraw-Hill/Irwin, 2004Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5415.32 .A76 2007] (4), The MUA Library South C campus [Call number: HF 5415.32 .A76 2007] (3).
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9.
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The essential personnel sourcebook / Ros Jay.
by Jay, Ros. Material type: Book; Format:
print
Publisher: [S.l.] : Financial Times Prentice Hall, 1996Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5549 .J38 1996] (1).
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10.
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Evaluating public relations : a best practice guide to public relations planning, research and evaluation / Tom Watson and Paul Noble.
by Watson, Tom | Noble, Paul. Edition: 2nd ed.Material type: Book; Format:
print
Publisher: New Delhi : Kogan Page, 2008Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 59 .W38 2008] (1).
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11.
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Exploring direct and customer relationship marketing / Martin Evans
by Evans , Martin | O'Malley, Lisa | Patterson, Maurice. Edition: 2nd ed.Material type: Book; Format:
print
Publisher: [S.l.] : Cengage Learning Business Press, 2004Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.126 .E93 2004] (1).
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12.
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Foundations of marketing / David Jobber.
by Jobber, David | Fahy, John. Edition: 2nd ed.Material type: Book; Format:
print
Publisher: London: McGraw Hill Higher Education, 2006Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .F34 2012] (1).
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13.
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How to build a multi-level money machine : the science of network marketing / Randy Gage.
by Gage, Randy | Inc., Prime Concepts Group. Edition: Second Edition ed.Material type: Book; Format:
print
Publisher: Kansas: Prime Concepts Group Inc, 2001Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.126 .G35 2001] (2).
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14.
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How to hire and develop your next top performer : the five qualities that make salespeople great / Herbert Greenberg.
by Greenberg, Herbert | Greenberg, Herbert. Edition: 2nd ed.Material type: Book; Format:
print
Publisher: New Delhi : Tata McGraw-Hill, 2003Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5439.65 .G74 2003] (2).
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15.
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Intellectual property and development : lessons from recent economic research.
by Keith E | Fink, Carsten | . Material type: Book; Format:
print
Publisher: New York : World Bank and Oxford University Press , 2005Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: K 1401 .I55 2004] (1).
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16.
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Marketing / Dhruv Grewal.
by Grewal, Dhruv | Levy, Michael. Edition: 1st ed.Material type: Book; Format:
print
Publisher: Boston: McGraw-Hill/Irwin, 2008Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .G74 2008] (2).
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17.
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Marketing : the core / Roger A. Kerin.
by Kerin, Roger A. Material type: Book; Format:
print
Publisher: Bosto Irwin/McGraw-Hill, 2007Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .K47 2007] (1).
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18.
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Marketing : the core / Roger A. Kerin.
by Kerin, Roger A. Material type: Book; Format:
print
Publisher: Boston : Irwin/McGraw-Hill, 2007Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5415 .K47 2007] (2), The MUA Library South C campus [Call number: HF 5415 .K47 2007] (6).
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19.
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Marketing channels : Bert Rosenbloom.a management view /
by Rosenbloom, Bert. Edition: 6th ed.Material type: Book; Format:
print
Publisher: [S.l.] : Harcourt Brace College Publishers, 1998Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.129 .R67 1999] (1).
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20.
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Marketing communications / Chris Fill.
by Fill, Chris. Edition: 3nd ed.Material type: Book; Format:
print
Publisher: Harlow : Prentice Hall, 2002Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.123 .F55 2002] (1).
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21.
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Marketing management / Philip Kotler.
by Kotler, Philip | Keller, Kevin Lane. Edition: 12th ed.Material type: Book; Format:
print
Publisher: Upper Saddle River, NJ : Prentice Hall, 2006Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5415.13 .K68 2006] (4), The MUA Library South C campus [Call number: HF 5415.13 .K68 2006] (5). In transit (1).
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22.
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Marketing management / Philip Kotler.
by Kotler, Philip | Keller, Kevin Lane. Edition: 12th ed.Material type: Book; Format:
print
Publisher: Upper Saddle River, NJ : Prentice Hall, 2009Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .K68 2009] (1).
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23.
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Marketing management : millennium edition / Philip Kotler.
by Kotler, Philip. Edition: 10th ed.Material type: Book; Format:
print
Publisher: London : Prentice Hall, 2000Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .K68 2000] (3).
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24.
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Marketing management : analysis, planning, implementation, and control / Phillip Kotler.
by Kotler, Phillip. Edition: 9th ed.Material type: Book; Format:
print
Publisher: Upper Saddle River, NJ : Prentice Hall College Div, 1999Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5415.13 .K68 1999] (1), The MUA Library South C campus [Call number: HF 5415.13 .K68 1997] (4).
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25.
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Marketing management : analysis, planning, implementation, and control, instructor's resource manual / Philip Kotler.
by Kotler, Philip. Edition: 9th, ed.Material type: Book; Format:
print
Publisher: [S.l.] : Prentice Hall, 1996Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .K68 1994] (1).
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26.
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Marketing mistakes / Robert F. Hartley.
by Hartley, Robert F. Edition: 4th ed.Material type: Book; Format:
print
Publisher: [S.l.] : John Wiley & Sons Inc, 1989Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.1 .H37 1989] (1).
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27.
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Marketing strategies : a contemporary approach / Ashok Ranchhod.
by Ranchhod, Ashok | Gurau, Calin. Edition: 2nd ed.Material type: Book; Format:
print
Publisher: Harlow, England: Prentice Hall, 2007Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5415.13 .R36 2007] (1), The MUA Library South C campus [Call number: HF 5415.13 .R36 2007] (3).
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28.
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Marketing strategy : planning and implementation / Orville C., Jr. Walker.
by Walker, Orville C., Jr | Boyd, Harper W., Jr | Larreche, Jean-Claude. Edition: 2nd ed.Material type: Book; Format:
print
Publisher: [S.l.] : Richard D Irwin, 1995Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .W35 1995] (2).
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29.
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Marketing : Michael Etzel.with online learning center premium content card /
by Etzel, Michael | Walker, Bruce | Stanton, William. Edition: 14th ed.Material type: Book; Format:
print
Publisher: [S.l.] : McGraw-Hill/Irwin, 2005Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .E38 2007] (1).
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30.
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Meaningful marketing / Doug Hall.
by Hall, Doug | Stamp, Jeffrey, Ph.D | Zyman, Sergio. Material type: Book; Format:
print
Publisher: [S.l.] : Betterway, 2003Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .H35 2003] (1).
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31.
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Modern marketing communications / Frank Jefkins.
by Jefkins, Frank. Edition: 1st ed.Material type: Book; Format:
print
Publisher: London: Blackie and Son ; 1990Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .J44 1990] (1).
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32.
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Pricing : concepts and methods for effective marketing / Andre Gabor.
by Gabor, Andre. Edition: 2nd ed.Material type: Book; Format:
print
Publisher: [S.l.] : Gower Publishing Company, 1988Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5424.5 .G33 1988] (1).
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33.
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Pride-ferrell marketing / William M. Pride.
by Pride, William M. Material type: Book; Format:
print
Publisher: Boston : Houghton Mifflin Harcourt (HMH), 2005Online access: Amazon.com | Amazon customer reviews Availability: No items available
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34.
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Principles and practice of marketing / Jim Blythe.
by Blythe, Jim. Material type: Book; Format:
print
Publisher: Australia: Thomson Learning, 2006Online access: Amazon.com | Amazon customer reviews Availability: No items available
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35.
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Principles of marketing / Philip Kotler.
by Kotler, Philip | Armstrong, Gary. Edition: 8th ed.Material type: Book; Format:
print
Publisher: Prentice Hall Prentice Hall, 1999Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .K68 2008] (7). Checked out (1).
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36.
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Principles of marketing / Philip Kotler.
by Kotler, Philip | Armstrong, Gary. Edition: 11th ed.Material type: Book; Format:
print
Publisher: Upper Saddle: Prentice Hall, 2005Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .K68 2006] (1).
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37.
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Principles of marketing / Philip Kotler.
by Kotler, Philip | Armstrong, Gary. Edition: 12th ed.Material type: Book; Format:
print
Publisher: Upper Saddle: Prentice Hall, 2007Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .K68 2008] (5). In transit (4).
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38.
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Proposals, pitches, and beauty parades : winning new business in the '90s / John De Forte.
by Forte, John De | Jones, Guy. Material type: Book; Format:
print
Publisher: [S.l.] : Trans-Atlantic Publications, 1993Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 1375 .F67 1994] (2).
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39.
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Public relations : the complete guide / Joe Marconi.
by Marconi, Joe. Edition: 1st ed.Material type: Book; Format:
print
Publisher: Australia : South-Western Educational Pub, 2004Online access: Amazon.com | Amazon customer reviews Availability: No items available
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40.
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Public relations writing and media techniques / Dennis L. Wilcox.
by Wilcox, Dennis L. Edition: 6th ed.Material type: Book; Format:
print
Publisher: Boston : Allyn & Bacon, 2009Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HD 59 .W55 2009] (1), The MUA Library South C campus [Call number: HD 59 .W55 2009] (2).
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41.
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Purchasing and supply chain management / Arjan van Weele.
by Weele, Arjan van. Edition: 4th ed.Material type: Book; Format:
print
Publisher: Australia : Cengage Learning Business Press, 2004Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 39.5 .W44 2005] (2).
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42.
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Relationship selling / Mark W Johnston.
by Johnston, Mark W | Marshall, Greg W. Edition: 2nd ed.Material type: Book; Format:
print
Publisher: Boston: McGraw-Hill/Irwin, 2008Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5438.25 .J64 2008] (3).
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43.
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Retail management / Ronald W. Hasty.
by Hasty, Ronald W | Reardon, James. Material type: Book; Format:
print
Publisher: [S.l.] : Mcgraw-Hill College, 1996Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5429 .H37 1999] (3), The MUA Library South C campus [Call number: HF 5429 .H37 1999] (3).
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44.
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Sales and marketing.
by Irwin, David. Material type: Book; Format:
print
Publisher: [S.l.] : Thorogood, 1998Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .S35 1998] (1).
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45.
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Sales management : theory and practice / Bill Donaldson.
by Donaldson, Bill. Edition: 2nd ed.Material type: Book; Format:
print
Publisher: New York : Palgrave Macmillan, 1998Online access: Amazon.com | Amazon customer reviews Availability: No items available
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46.
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Selling and sales management / David Jobber, Geoff Lancaster
by Jobber, David | Lancaster, Geoffrey. Edition: 7th ed.Material type: Book; Format:
print
Publisher: Harlow, England : Prentice Hall, 2006Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5438.25 .J63 2006] (1).
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47.
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Services marketing / Christopher Lovelock.
by Lovelock, Christopher | Wirtz, Jochen. Edition: 6th ed.Material type: Book; Format:
print
Publisher: Upper Saddle River, NJ : Prentice Hall, 2006Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .L59 2007] (4).
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48.
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Small business management and entrepreneurship / David Stokes.
by Stokes, David | Wilson, Nicholas. Edition: 5th ed.Material type: Book; Format:
print
Publisher: Australia: Thomson Learning, 2006Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 62.7 .S76 2006] (3).
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49.
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Strategic marketing for nonprofit organizations / Alan R. Andreasen and Philip Kotler.
by Andreasen, Alan R | Kotler, Phillip. Edition: 6th ed.Material type: Book; Format:
print
Publisher: [S.l.] : Prentice Hall, 1995Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5415 .A53 2007] (1), The MUA Library South C campus [Call number: HF 5415 .A53 2007] (3).
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50.
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Strategic marketing management cases / David W. Cravens.
by Cravens, David W | Lamb, Charles W | Crittenden, Victoria Lynn. Edition: 7th ed.Material type: Book; Format:
print
Publisher: Bost: Mcgraw-Hill (Tx), 2002Online access: Amazon.com | Amazon customer reviews Availability: No items available
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