Marketing / Steven J. Skinner.
Material type:
TextPublication details: Boston : Houghton Mifflin Co., c1994.Edition: 2nd edDescription: xxxiii, 750, [49] p. : col. ill. ; 26 cmISBN: - 039562147X (student bk.)
- 0395692431 (examination copy)
- 658.8 20
- HF 5415 .S55 1994
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