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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2001.Edition: 10th edDescription: xxxi, 661, [53] p. : col. ill. ; 28 cm. + 1 computer optical disc (4 3/4 in.)ISBN:
  • 8129702010
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HF5415 .K68 2004
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