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Business Communication : Process and Product / Mary Ellen Guffey.

By: Material type: TextTextPublication details: Thompson 2005Edition: 4th edDescription: 554 p. ; 27 cmISBN:
  • 0176225153
  • 9780324114522
Subject(s): DDC classification:
  • 651.7
LOC classification:
  • HF 5817 G84 2005
Online resources: Summary: Business Communication: Process and Product, 4e takes readers through a well-developed, consistently applied process approach to communication that is combined with integrated, hands-on application of current and emerging business technologies. Readers learn a process for solving future communication problems, and how to use Internet and electronic media to deliver their message, resulting in a tangible communication strategy they can use throughout their careers.
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Hardcover.

Business Communication: Process and Product, 4e takes readers through a well-developed, consistently applied process approach to communication that is combined with integrated, hands-on application of current and emerging business technologies. Readers learn a process for solving future communication problems, and how to use Internet and electronic media to deliver their message, resulting in a tangible communication strategy they can use throughout their careers.

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