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Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner.

By: Dwyer, F. Robert.
Contributor(s): Tanner, John F.
Material type: materialTypeLabelBookSeries: Mcgraw hill/irwin series in marketing: Publisher: Boston: McGraw-Hill/Irwin, 2009Edition: 4th ed.Description: 720 p. ; 26 cm.ISBN: 9780071263436; 9780072865783.Subject(s): Sales & marketing | Marketing | Business, Accounting & Vocational: Textbooks & Study GuidesDDC classification: 658.8 Online resources: Amazon.com | Amazon customer reviews Summary: This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
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Item type Current location Call number Status Date due Barcode
Books The MUA Library South C campus
- Open Collection
HF 5415 .D89 2009 (Browse shelf) Available 2011-3053
Books The MUA Library South C campus
- Open Collection
HF 5415 .D89 2009 (Browse shelf) Available 2011-3054
Books The MUA Library South C campus
- Open Collection
HF 5415 .D89 2009 (Browse shelf) Available 2011-3055
Books The MUA Library South C campus
- Open Collection
HF 5415 .D89 2009 (Browse shelf) Available 2011-3056
Books The MUA Library South C campus
- Open Collection
HF 5415 .D89 2009 (Browse shelf) Available 2011-3057
Books The MUA Library South C campus
- Open Collection
HF 5415 .D89 2009 (Browse shelf) Available 2011-3058

Hardcover.

This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

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