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Selling : Building Partnerships Steve Castleberry, Jeff Tanner

By: Castleberry, Steve B.
Material type: materialTypeLabelBookSeries: Mcgraw-hill/irwin series in marketing: Publisher: Boston : McGraw-Hill, 2011Edition: 8th ed.ISBN: 9780071314251; 9780071314251.Subject(s): Sales & marketing | Business & Economics | Business / Economics / Finance | Business/Economics | Business & Economics / Sales & Selling | Sales & Selling - Techniques | Sales & Selling - General | Selling | Business, Accounting & Vocational: Textbooks & Study GuidesDDC classification: 658.85 Online resources: Amazon.com | Amazon customer reviews Summary: "Fundamentals of Selling: Customers For Life Through Service, 9/e", is one of McGraw-Hill's best-selling texts in the Selling discipline. Its approach is classic and practical and emphasizes role-plays. "Fundamentals", written by a salesperson turned teacher, draws widely from Charles Futrell's experience as a sales professional rather than from a staid theoretical perspective. The text is filled with practical tips and business-examples gleaned from years of experience in sales with Colgate, Upjohn, and Ayerst and from the author's sales consulting business. Charles Futrell focuses on improving communication skills and emphasizes that no matter what career a student pursues; selling skills are a valuable asset.
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Item type Current location Call number Status Date due Barcode
Books The MUA Library South C campus
- Open Collection
HF 5438.25 .C37 2011 (Browse shelf) Available 2011-3648
Books The MUA Library South C campus
- Open Collection
HF 5438.25 .C37 2011 (Browse shelf) Available 2011-3649
Books The MUA Library South C campus
- Open Collection
HF 5438.25 .C37 2011 (Browse shelf) Available 2011-3647
Books The MUA Library South C campus
- Open Collection
HF 5438.25 .C37 2011 (Browse shelf) Available 2011-2991
Books The MUA Library South C campus
- Open Collection
HF 5438.25 .C37 2011 (Browse shelf) Available 2011-2992
Books The MUA Library South C campus
- Open Collection
HF 5438.25 .C37 2011 (Browse shelf) Available 2011-2993
Books The MUA Library South C campus
- Open Collection
HF 5438.25 .C37 2011 (Browse shelf) Available 2011-2994
Books The MUA Library South C campus
- Open Collection
HF 5438.25 .C37 2011 (Browse shelf) Available 2011-2996
Books The MUA Library South C campus
- Open Collection
HF 5438.25 .C37 2011 (Browse shelf) Available 2011-2995

Hardcover.

"Fundamentals of Selling: Customers For Life Through Service, 9/e", is one of McGraw-Hill's best-selling texts in the Selling discipline. Its approach is classic and practical and emphasizes role-plays. "Fundamentals", written by a salesperson turned teacher, draws widely from Charles Futrell's experience as a sales professional rather than from a staid theoretical perspective. The text is filled with practical tips and business-examples gleaned from years of experience in sales with Colgate, Upjohn, and Ayerst and from the author's sales consulting business. Charles Futrell focuses on improving communication skills and emphasizes that no matter what career a student pursues; selling skills are a valuable asset.

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