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Strategic marketing management: a means-end approach Mark E. Parry

By: Contributor(s): Material type: TextTextPublication details: New Delhi : Tata McGraw hill, c2002.Description: ix, 275p. cmISBN:
  • 0070486883
Subject(s): DDC classification:
  • 658.8/02 22
LOC classification:
  • HF 5415.13 .P37 2002
Contents:
Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.
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Includes bibliographical references and index.

Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.

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