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Retail marketing management David Gilbert

By: Contributor(s): Material type: TextTextSeries: The mcgraw-hill series in marketingPublication details: New Delhi : Pearson, 2003.Edition: 2nd edDescription: xiii, 457p. ; 24 cmISBN:
  • 9788177588255
  • 8177588257
Subject(s): LOC classification:
  • HF 5428 .G55 2003
Online resources: Summary: This text provides strong practical emphasis and up-to-date coverage of recent concepts in the area of retail management. It includes many examples based on a range of retail venues and cases are included to consolidate learning. Information covered includes: Internet retailing; interactive television shopping; personalized shopping databases; the impact of globalization on retailing; and considers factors such as retailing as entertainment, retail theatre and other evolving customized retail formats.
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Hardcover.

This text provides strong practical emphasis and up-to-date coverage of recent concepts in the area of retail management. It includes many examples based on a range of retail venues and cases are included to consolidate learning. Information covered includes: Internet retailing; interactive television shopping; personalized shopping databases; the impact of globalization on retailing; and considers factors such as retailing as entertainment, retail theatre and other evolving customized retail formats.

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