International marketing Philip R. Cateora, John L. Graham, Prashant Salwan
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TextPublication details: New Delhi : Tata McGraw-Hill, 2008Edition: 13th edDescription: vii, 888 p. : ill. ; 26 cmISBN: - 0070666997
- 9780070666993
- 658.8/48 20
- HF1009.5 .C38 2008
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