Normal view MARC view ISBD view

Relationship marketing S. ShajahanText & cases

By: Shajahan, S.
Contributor(s): Marshall, Greg W.
Material type: materialTypeLabelBookPublisher: New Delhi: Tata McGraw-Hill 2004Description: xviii, 310 p. ; 23 cm.ISBN: 0070583374; 9780070583375.Subject(s): Sales & marketing | Sales & Selling - Techniques | Sales & Selling - General | SellingDDC classification: 658.85 Online resources: Amazon.com | Amazon customer reviews Summary: Now available in its second edition, Relationship Selling has already struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike.
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
No physical items for this record

Hardcover.

Now available in its second edition, Relationship Selling has already struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike.

There are no comments for this item.

Log in to your account to post a comment.

Contact us on

Email: library@mua.ac.ke
Tel: +254 20 2361160/1
Mobile: +254 706 035299, +254 722 224193

The Management University of Africa - Library and Information Services
PO Box 29677 00100 - GPO Nairobi, Kenya. | E Mail : - library@mua.ac.ke | University Web Site : - www.mua.ac.ke

powered by KOHA LMS

//]]>