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Exploring public relations / Ralph Tench.

By: Contributor(s): Material type: TextTextPublication details: [S.l.] : Prentice Hall, 2009.Edition: 2nd edDescription: 696 p. ; 27 cmISBN:
  • 0273715941
  • 9780273715948
Subject(s): DDC classification:
  • 659.2
Online resources: Summary: Exploring Public Relations is the definitive academic text on Public Relations. The first edition, which published in 2006, has sold in its thousands and is now essential reading on courses in PR at undergraduate and postgraduate level. This second edition continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text. There is also updated coverage on globalisation, media relations, and a new chapter on celebrity, to engage students of this exciting subject with the thought processes behind some of the latest PR stunts.
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books KISAJU MAIN CAMPUS - Open Collection STACK 2 HD 59 .T46 2009 (Browse shelf(Opens below)) 2 Available 2009-9739
Books KISAJU MAIN CAMPUS - Open Collection STACK 2 HD 59 .T46 2009 (Browse shelf(Opens below)) 3 Available 2009-9740
Books KISAJU MAIN CAMPUS - Open Collection STACK 2 HD 59 .T46 2009 (Browse shelf(Opens below)) 5 Available 2009-9742
Books The MUA Library South C campus - Open Collection STACK 2 HD 59 .T46 2009 (Browse shelf(Opens below)) 1 Available 2009-9738
Books The MUA Library South C campus - Open Collection STACK 2 HD 59 .T46 2009 (Browse shelf(Opens below)) 4 Available 2009-9741

Paperback.

Exploring Public Relations is the definitive academic text on Public Relations. The first edition, which published in 2006, has sold in its thousands and is now essential reading on courses in PR at undergraduate and postgraduate level. This second edition continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text. There is also updated coverage on globalisation, media relations, and a new chapter on celebrity, to engage students of this exciting subject with the thought processes behind some of the latest PR stunts.

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