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Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, and Christian Arens.

By: Contributor(s): Material type: TextTextPublication details: NY : Irwin /McGraw-Hill, c2010.Edition: 13th edDescription: 774 p. ; 29 cmISBN:
  • 9780071220606
Subject(s): DDC classification:
  • 659.1 13
LOC classification:
  • HF 5821 .A74 2011
Online resources:
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Holdings
Item type Current library Collection Call number Status Barcode
Books The MUA Library South C campus - Open Collection STACK 4 HF 5821 .A74 2011 (Browse shelf(Opens below)) Available 2011-2418
Browsing The MUA Library South C campus shelves, Shelving location: - Open Collection Close shelf browser (Hides shelf browser)
HF 5736 .S55 1991 Organized to be the best! : HF 5736 .W54 2000 Effective document management : HF 5804 .M146 1992 How advertising works : HF 5821 .A74 2011 Contemporary advertising and integrated marketing communications / HF 5823 .A64 1994 Contemporary advertising / HF 5823 .A64 1994 Contemporary advertising / HF 5823 .A64 1994 Contemporary advertising /

Includes bibliographical references and indexes.

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