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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, c2009.Edition: 9th edDescription: xvii, 813p. : ill. (some col.), col. map ; 26 cmISBN:
  • 9780073137636 (alk. paper)
  • 0073381136 (alk. paper)
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415.13 .P48 2009
Online resources:
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Includes bibliographical references and index.

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