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Exploring marketing research William G. Zikmund.

By: Zikmund, William G.
Material type: materialTypeLabelBookPublisher: Australi South-Western College Pub, 2003Edition: 8th ed.Description: 744p. ; 28 cm.ISBN: 0324181485; 9812542922.Subject(s): Business/Economics | Sales & Marketing | Economics, finance, business & management | Sales & marketing management | Textbooks | Business & Economics / E-Commerce / General | Business & Economics / Marketing / General | E-Commerce - General | Marketing - General | Computer network resources | Internet marketing | MarketingOnline resources: Amazon.com | Amazon customer reviews Summary: This proven, consistent text provides thorough treatment of e-commerce, emerging markets, new technologies and hot marketing trends. All concepts and topics are discussed with the goal of helping the reader adapt to, and strategically plan for, changes in the marketing environment. This edition retains trademark early coverage of strategy and an overall strategic focus, with increased emphasis on critical thinking skills in marketing, global and relationship marketing.
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Hardcover.

This proven, consistent text provides thorough treatment of e-commerce, emerging markets, new technologies and hot marketing trends. All concepts and topics are discussed with the goal of helping the reader adapt to, and strategically plan for, changes in the marketing environment. This edition retains trademark early coverage of strategy and an overall strategic focus, with increased emphasis on critical thinking skills in marketing, global and relationship marketing.

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