Don't just relate-- advocate! : a blueprint for profit in the era of customer power / Glen Urban.
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TextPublication details: Upper Saddle River, New Jersey : Wharton School Pub., c2005.Description: xvi, 234 p. : ill. ; 24 cmISBN: - 0131913611 (hbk.)
- 658.812
- HF5415.5 .U73 2005
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | HF 5415.5 .U73 2005 (Browse shelf(Opens below)) | Checked out to Georgina NDAWA (1000306) | 15/02/2013 | 2008-3876 |
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| HF 5415.5 .T56 2003 The customer-centered enterprise : | HF 5415.5 .U48 2003 The ultimate crm handbook : | HF 5415.5 .U48 2003 The ultimate crm handbook : | HF 5415.5 .U73 2005 Don't just relate-- advocate! : | HF 5415.55 .R63 2001 Customer relationship management: | HF 5415.55 .Z55 2003 Customer relationship management : | HF 5415.7 .R87 2006 The handbook of logistics and distribution management / |
Includes bibliographical references and index.
Now is the time to advocate for your customers -- The Internet creates customer power -- The balance of push and trust is shifting -- Customer power is all around you -- Theory A : the new paradigm -- Where are you positioned on the trust dimensions? -- Is advocacy for you? -- Tools for advocacy -- Questions and answers about customer advocacy -- Moving to advocacy -- The advocacy imperative.
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