Contemporary marketing / Louis E. Boone, David L. Kurtz.
Material type:
TextPublication details: Mason, Ohio : Thomson/South-Western, 2005.Edition: 11th edDescription: li, 599, [96] p. : ill. ; 28 cm. + 4 CD-ROM (4 3/4 in.)ISBN: - 0324185103 (pbk.)
Reviews from LibraryThing.com:
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | STACK 3 | HF 5415 .B66 2008 (Browse shelf(Opens below)) | Available | 2013-0337 |
Includes bibliographical references and indexes.
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