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applications in basic markerting clipping from the popular business press William D. Perreault, Jr., E. Jerome McCarthy.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, 2005.Edition: 15th edDescription: 214p : col. ill. ; 28 cm. 1 CD ROM (4 3/4 in.)ISBN:
  • 0072864702 (alk. paper)
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5410 .P47 2005
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McCarthy's name appears first on the earlier edition.

Includes bibliographical references (p. 725-787) and indexes.

Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.

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