Normal view MARC view ISBD view

Retailinng / Andrew J. Newman.

By: Newman, Anderw J.
Contributor(s): Reardon, James.
Material type: materialTypeLabelBookSeries: The mcgraw-hill series in marketing: Publisher: New Delhi] : Thomson learning, 2002Description: 496 p. ; 25 cm.ISBN: 8131501639; 9789812471059.Subject(s): Sales & marketing management | Business & Economics | Business/Economics | Business & Economics / Industries / Retailing | Industries - Retailing | Management - General | Case studies | Detailhandel | Management | Retail trade | gtt | Sales & MarketingDDC classification: 658.87 Online resources: Amazon.com | Amazon customer reviews Summary: This text provides strong practical emphasis and up-to-date coverage of recent concepts in the area of retail management. It includes many examples based on a range of retail venues and cases are included to consolidate learning. Information covered includes: Internet retailing; interactive television shopping; personalized shopping databases; the impact of globalization on retailing; and considers factors such as retailing as entertainment, retail theatre and other evolving customized retail formats.
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
No physical items for this record

Hardcover.

This text provides strong practical emphasis and up-to-date coverage of recent concepts in the area of retail management. It includes many examples based on a range of retail venues and cases are included to consolidate learning. Information covered includes: Internet retailing; interactive television shopping; personalized shopping databases; the impact of globalization on retailing; and considers factors such as retailing as entertainment, retail theatre and other evolving customized retail formats.

There are no comments for this item.

Log in to your account to post a comment.

Contact us on

Email: library@mua.ac.ke
Tel: +254 20 2361160/1
Mobile: +254 706 035299, +254 722 224193

The Management University of Africa - Library and Information Services
PO Box 29677 00100 - GPO Nairobi, Kenya. | E Mail : - library@mua.ac.ke | University Web Site : - www.mua.ac.ke

powered by KOHA LMS

//]]>