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Retail management / Gibson Vedamani.

By: Contributor(s): Material type: TextTextSeries: The mcgraw-hill series in marketingPublication details: Mumbai : Jaico Publishing House, 2006.Description: 262p. ; 25 cmISBN:
  • 9788179921517
  • 8179921514
Subject(s): LOC classification:
  • HF 5429.6 .V43 2006
Online resources: Summary: This text provides strong practical emphasis and up-to-date coverage of recent concepts in the area of retail management. It includes many examples based on a range of retail venues and cases are included to consolidate learning. Information covered includes: Internet retailing; interactive television shopping; personalized shopping databases; the impact of globalization on retailing; and considers factors such as retailing as entertainment, retail theatre and other evolving customized retail formats.
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Hardcover.

This text provides strong practical emphasis and up-to-date coverage of recent concepts in the area of retail management. It includes many examples based on a range of retail venues and cases are included to consolidate learning. Information covered includes: Internet retailing; interactive television shopping; personalized shopping databases; the impact of globalization on retailing; and considers factors such as retailing as entertainment, retail theatre and other evolving customized retail formats.

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