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Corporate communication / Paul A. Argenti.

By: Material type: TextTextPublication details: Boston : McGraw Hill Higher Education, 2003Edition: 3th edDescription: 234p. ; 24 cmISBN:
  • 0072314028
  • 9780072314021
Subject(s): Online resources: Summary: "Corporate Communication" by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.
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Holdings
Item type Current library Call number Status Barcode
Books The MUA Library South C campus - Open Collection HD 30.3 .A74 2009 (Browse shelf(Opens below)) Available 2008-3238
Browsing The MUA Library South C campus shelves, Shelving location: - Open Collection Close shelf browser (Hides shelf browser)
HD 30.29 .S74 1988 Practical problem solving for managers. HD 30.29 .W44 2004 The power of innovative thinking : HD 30.3 .A33 1988 The effective communicator / HD 30.3 .A74 2009 Corporate communication / HD 30.3 .A74 2009 Corporate communication / HD 30.3 .A74 2009 Corporate communication / HD 30.3 .B94 1989 Zapp! :

Paperback.

Includes bibliographical references and index.

"Corporate Communication" by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

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