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Consumer psychology for marketing / Gordon Foxall.

By: Contributor(s): Material type: TextTextPublication details: [S.l.] : Cengage Learning Business Press, 1998.Edition: 2nd edDescription: 260 p. ; 25 cmISBN:
  • 1861523718
  • 9781861523716
Subject(s): DDC classification:
  • 658.8342
LOC classification:
  • HF 5415.32 .F69 1998
Online resources: Summary: The 2nd edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach which is reflected in language, examples, and scope and it also has a comprehensive and up-to- date coverage of literature and recent research.The new edition takes into account past reviewers' and users' comments by reducing the amount of material on adaptive/innovative cognitive style and replaces this with a wider range of material on the theme of personality and new product phrase. Also the new edition, unlike the last, will include end-of-chapter questions and suggested further reading.
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Holdings
Item type Current library Call number Copy number Status Barcode
Books The MUA Library South C campus - Open Collection HF 5415.32 .F69 1998 (Browse shelf(Opens below)) 1 Available 2003-1484
Browsing The MUA Library South C campus shelves, Shelving location: - Open Collection Close shelf browser (Hides shelf browser)
HF 5415.32 .A76 2007 Consumers / HF 5415.32 .A76 2007 Consumers / HF 5415.32 .E27 2008 Consumer behaviour : HF 5415.32 .F69 1998 Consumer psychology for marketing / HF 5415.32.H38 2001 Consumer behavior : HF 5415.32. H39 2001 Consumer behavior : HF 5415.32 .K43 1988 Consumer behaviour and advertising management /

Paperback.

The 2nd edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach which is reflected in language, examples, and scope and it also has a comprehensive and up-to- date coverage of literature and recent research.The new edition takes into account past reviewers' and users' comments by reducing the amount of material on adaptive/innovative cognitive style and replaces this with a wider range of material on the theme of personality and new product phrase. Also the new edition, unlike the last, will include end-of-chapter questions and suggested further reading.

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